Established 1879 · Canada's Jewellery Industry Authority
Professional Sales Tools for Jewellers · Trusted by Retailers Across Canada
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Visual Clarity Creates Buying Confidence
Stop Losing Sales to Indecision. Start Closing with Confidence.
The Diamond Chart Briefcase helps your clients visualize diamond size and shape with confidence — eliminating hesitation and closing more sales, faster.
* tax and shipping are included to the order.
Sales have 30-day warranty.
Visual Clarity Creates Buying Confidence
When clients can compare real-life diamond proportions side by side, their uncertainty disappears. The Diamond Chart Briefcase is designed to turn indecision into action — no more “maybe later.” With this tool, they’re ready to say yes.
Tax and Shipping are included to the order.
Diamond Briefcase
The Luxurious Diamond Measuring Kit allows your clients to see firsthand which diamond size and shape best fits their vision, enhancing the emotional connection and excitement they feel. Provide precise, elegant demonstrations that inspire trust and confidence. Elevate your client experience, making each consultation more engaging and meaningful. Backed by a 30-day satisfaction guarantee and a one-year warranty, this kit ensures flawless service with every interaction. Order now to bring precision, elegance, and emotional impact to your business.
NEW PRODUCT - SnapSet Studio Box
The Comercial Case
Jewellers using SnapSet Studio™ report three changes that matter to the bottom line: close rate on custom orders improves because indecision is eliminated in-session. Average ticket increases because clients who can see a larger head or a more refined shank will choose it. Returns on custom work drop because the client signed off on a physical prototype, not a sketch.
Client testimonials:
Toronto
Independent
Jeweller
Challenge:
Competing with online retailers and big-box stores on price.
Solution:
Implemented SnapSet Studio to differentiate through experience rather than discount.
Results:
• 35% increase in engagement ring sales in the first quarter
• Average ticket increased from $4,200 to $5,500
• Customer reviews consistently mention the "interactive design experience."
and "seeing the 3-carat options made me realize what I really wanted."
• Zero returns on custom pieces designed with SnapSet Studio
Owner's Words:
"The 3-carat heads are brilliant. Customers come in thinking they want a 1-carat. They see the 3-carat on their finger, and suddenly they're buying 1.5 or even 2 carats. It's not pushy – they upgrade themselves...
Montreal
bridal
Boutique
Challenge:
Limited space for inventory and difficulty showcasing design variety.
Solution:
Replaced traditional display cases with SnapSet Studio's compact consultation system.
Results:
• Freed up 40% of display space
• Consultation time decreased from 45 minutes to 20 minutes on average
• Closing rate increased from 32% to 61%
• Men's band sales (previously negligible) now represent 18% of total revenue
• Average stone size sold increased from 0.85ct to 1.3ct
Owner's Words:
"The 10 men's bands alone have paid for the system twice over. That's business we were leaving on the table for years. And the 3-carat demonstrations? They've single-handedly increased our average ticket by 28%."
Compare both products:
Diamond Chart & Measuring Kit Briefcase
When a client ask, 'How big is a two-carat stone?',
every jeweller knows the answer matters. A chart on the
wall doesn't close a sale. A stone in the client's hand does.
The Diamond Chart & Measuring Kit Briefcase puts precision-cut cubic zirconia — 80 shapes, from 0.5 to 5 carats —
directly into your client's hand. That single moment o
f tangible experience is what moves an 'I'll think about it'
into 'I'll take the bigger one.
SnapSet
Studio™ Box
diamond case
Custom jewellery consultations used to end with a sketch, a wait, and a hope. Clients would commit in theory, then second-guess during production, then return the finished piece when the reality didn't match the imagination. SnapSet Studio™ ends that cycle. With 113 magnetic prototypes — interchangeable shanks, settings, and heads — your client builds their ring in front of you. They see it. They approve it. They're emotionally committed before you've quoted the final price.
BENEFITS:
• 80 shapes, 0.5–5 carats: Your clients see an extraordinary range of choices at every realistic size, in a single consultation. No second appointment needed.
• Precision 1.4 diamond ratio CZ: The stones mirror actual diamond proportions. What the client sees in your briefcase is what they'll see in their hand.
• Sleek black leather exterior, refined blue interior: You arrive at every client meeting looking like the professional you are. The briefcase itself communicates quality before it's opened.
• Custom logo branding available: Turn every consultation into a brand impression. Your name on the briefcase stays in the client's memory long after they leave the store.
• Portable, handle-equipped: Carry it to client homes, corporate gifting meetings, bridal shows, and Time & Shine. Your consultation goes wherever your client is.
BENEFITS:
• 113 magnetic prototypes: Mix and match in real time. The consultation becomes a co-creation. Clients who co-create don't walk away.
• 10 men's bands included: Expand your consultation to men's jewellery. Classic, modern, and textured looks open a category most independents underserve.
• Head options demonstrating stone size, shape, and orientation: Show the client exactly how their chosen stone will sit. Remove the last source of uncertainty before they commit.
• Organized tray layout: The entire set is ready in seconds. Your consultation stays fluid, professional, and fast.
• Prototype first, produce after approval: Your client approves the exact look before a single gram of gold is ordered. No production risk. No costly remakes.
Priced in USD. Ships to Canadian retailers.
Questions about custom branding? Contact us at [email protected]
Attending Time & Shine Edmonton in august?
See the Diamond Chart & Measuring Kit Briefcase and SnapSet Studio™ in person.
Handle the tools, experience a consultation demo,
and order on the spot with exclusive show pricing. Find us at both #110
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FAQ
What is the Diamond Chart & Measuring Kit Briefcase?
The Diamond Chart & Measuring Kit Briefcase is a professional sales tool for jewellery retailers and diamond sales professionals. It contains 80 precision-cut cubic zirconia stones ranging from 0.5 to 5 carats, cut to the exact 1.4 diamond ratio. The kit allows clients to physically hold and compare stone sizes and shapes during consultations, replacing flat size charts with a tangible, accurate visualisation experience. The briefcase features a synthetic black leather exterior, a refined blue interior, and is available with custom logo branding.
What is SnapSet Studio™ and how does it work?
SnapSet Studio™ is a magnetic jewellery prototype system for jewellery retailers conducting custom ring consultations. It contains 113 interchangeable magnetic components — shanks, settings, and heads — plus 10 men's bands, allowing jewellers and their clients to build and visualise a custom ring design in real time during the consultation. The client approves a physical prototype before production begins, which reduces returns, accelerates purchase decisions, and typically increases average ticket value.
How does the Diamond Kit Briefcase improve sales close rates?
The Diamond Kit Briefcase improves close rates by eliminating the most common source of client hesitation in diamond consultations: the inability to visualise actual stone size from a two-dimensional chart. When clients hold a precision-cut CZ stone that accurately represents a 1.5-carat round or a 2-carat oval, they make size decisions confidently and in-session. Jewellers using the tool report fewer "I'll think about it" outcomes and more clients who upgrade to larger sizes once they can see the difference in person.
Can the Diamond Kit Briefcase be customised with my store's logo?
Yes. The Diamond Chart & Measuring Kit Briefcase is available with custom logo branding on the exterior of the briefcase. Custom branding reinforces your store's identity during every client consultation and creates a lasting professional impression. Contact Canadian Jeweller for custom branding lead times and minimum order requirements.
How many shapes are included in the Diamond Kit Briefcase?
The Diamond Chart & Measuring Kit Briefcase includes 80 precision-cut cubic zirconia stones at the exact 1.4 diamond ratio, available from 0.5 to 5 carats. This breadth of selection means clients can compare across shapes and sizes in a single consultation — covering virtually every diamond choice they might face in an engagement ring or diamond jewellery purchase.
What's included in the SnapSet Studio™ kit?
SnapSet Studio™ includes 113 magnetic prototype components: interchangeable shanks, settings, and heads that can be assembled in any combination to visualise a custom ring design. The kit also includes 10 men's bands in classic, modern, and textured styles, and an organised presentation tray designed for rapid mix-and-match consultations. All components are magnetic for fast assembly and disassembly during client sessions.
How does SnapSet Studio™ reduce custom jewellery returns?
Custom jewellery returns typically occur because the finished piece does not match the client's expectation — an expectation formed from a sketch or verbal description rather than an actual visual. SnapSet Studio™ eliminates this gap by having the client physically approve a magnetic prototype that represents the exact design before production begins. When clients sign off on something they have held and seen, the gap between expectation and reality closes significantly, and return rates fall accordingly.
Are these tools suitable for independent jewellery retailers in Canada?
Both the Diamond Chart & Measuring Kit Briefcase and SnapSet Studio™ are designed specifically for jewellery retail consultation environments, and are equally suited to independent jewellers, multi-store retailers, and mobile or home-visit sales professionals. The briefcase format of the Diamond Kit makes it particularly portable for off-site consultations. Both tools are available to Canadian retailers through Canadian Jeweller Magazine, priced in USD.
Can I see these tools in person before purchasing?
Both products are exhibited at Time & Shine, Canada's jewellery trade show produced by Canadian Jeweller Magazine. Attending retailers can handle both tools, experience a live consultation demo, and place orders at the show. Outside of show season, both products are available to order online through diamond.canadianjeweller.com. Contact us directly if you would like to arrange a demonstration.
